Hanvon Technology ranked first in online unit sales in China’s e-paper tablet market in 2025, according to an annual market report released by RUNTO Technology.

Hanvon recorded 69.6% year-on-year sales growth and captured a 21.6% market share, both the highest among brands tracked in the report. The company also ranked No. 1 in e-commerce sales for three consecutive months in the fourth quarter of 2025.

RUNTO attributed Hanvon’s growth to its product portfolio, improved user experience and open ecosystem strategy.

Hanvon has built a product lineup targeting different e-paper use cases. The Clear series focuses on digital reading, while the N10 series combines reading and handwriting. The M10 series extends the category further into office and productivity applications.

The Clear series remained a major contributor to Hanvon’s sales growth in 2025, while the N10 series continued to gain traction among users seeking integrated reading and writing experiences. According to RUNTO, Hanvon also benefited from a product pricing structure aligned with the mainstream market and coordinated sales across major e-commerce channels.

China’s e-paper tablet market is also undergoing a broader shift. As consumer demand becomes more rational, the market is moving away from short-term growth drivers and toward practical value, with reading, note-taking, learning and productivity emerging as key use cases.

RUNTO described 2025 as a period of “value return” for China’s e-paper tablet industry, as domestic brands, technology upgrades and evolving user needs reshape the market. Hanvon’s No. 1 online sales ranking reflects its growing position in this transition.